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William Elkins IV believes that customer service is the focal point for any business relationship. He has implemented this philosophy into his Real Estate business and has created a unique customer experience focusing on exceeding his clients’ expectations and providing exemplary service.
William came from a corporate background. After graduating from Morehouse Cum Laude with a BA in Business Marketing he worked with prestigious institutions such as American Express, Washington Mutual, and Wells Fargo amongst others. He primarily had management and analytical positions. William was drawn to the real estate business after being laid off from American Express during the height of 9/11. While reflecting on his class in Entrepreneurship at Morehouse he decided to embark on the Real Estate industry. He got his license in 2002 and began his new career working as a loan officer. But then another very successful and experienced agent saw potential in William and offered to partner with his company. The idea was a great success, and the team made the first sale of over $625,000 in View Park. William attributes strong and ever-increasing success to a great and consistent marketing program.
“We were marketing our properties very well”, he says. “We were the first to put out high-quality fliers that were more than just generic black and white.” Knowing which market segments to reach out to contribute to their success. “We aggressively targeted certain farm areas looking for motivated sellers and buyers, and this lead to us dominating our farm area,” he says.
Eventually, William dissolved the partnership and went to a small, boutique firm until he was courted by Keller Williams Realty/Marina, one of the world’s leaders in real estate. While at Keller Williams Realty/Marina, he blossomed into one of the top producing agents in the office. In all these situations, he was finding increased success. As the market began to slide, William continued to rack up big sales numbers. Money was becoming tight for agents throughout the industry, and many cut back on marketing budgets and part of their belt-tightening measures. Not William —instead of cutting out marketing, he learned to do graphic design himself. “I create and design my own marketing material, and this gives me a tremendous advantage in my farm areas,” he says William knows how to roll with the market changes, and since 2007, he has developed a specialty in short sales, assisting homeowners who are suffering financial hardship and owe more than their property is worth, helping them to avoid foreclosure. “I was doing short sales when other agents didn’t like them,” William says. “Now, it’s one of my most frequent sources of sales, and it’s how I’ve continued to be successful in this market.” Sellers who are under distress need someone to show them there really is a light at the end of the tunnel. As a certified Short Sale specialist, William is able to educate and comfort. “They can trust me to help put them in the best situation,” he says. “They are fed up with being rejected for loan modifications, and tired of the banks losing their paperwork. Those are things I can help with.” He recently negotiated a $25,000 short sale incentive for a client. William now is in the process of starting his own firm called Elkins Finest Realty Group.
Our entire focus is on your complete satisfaction. In fact, we work to get the job done so well, you will want to tell your friends and associates about it. Maybe that’s why over 50% of our business comes from repeat customers and referrals.
Good service speaks for itself.
We look forward to the opportunity to earn your business too.